Nice video interview with Washington Post TikTok on what to do with the platform as a publisher.
TikTok is a way to reach Gen Z (see below on employment) for publishers. The drawback is that, to be successful, you have to invest time and resources into the platform that has no monetization options for now and does not really drive traffic to your own platform. But if TikTok carries on at its current rate of growth – and emerges as a social media mainstay like Facebook – it could soon be a must-be-on platform.
Also at the Post, their business tool Zeus is now proposing a single sign on platform to be shared across multiple publishers, to reduce friction and enable micropayment for articles. I am curious to see the business results. The customer value has always been too low for publishers as you get some cents per transaction and loose the opportunity to sell a longer term, high value subscription. But it is always good to retry old models after a few years.
All this Clubhouse stuff is early days. Some experiments by Cosmopolitan, Insider and Yahoo Finance on Clubhouse. Some nice hints for publishers, but as always with audio, unclear how to make money from it.
Google has cut its app store commission from 30% to 15% for the first $1m of a developer’s revenue. Apple did the same last November. This is over 90% of developers, but less than 10% of revenue, so it’s a good PR move and good for the ecosystem. However, it also does nothing to address the structural arguments about the store model. App builders and publishers have no direct user data, so cannot bill them directly, reactivate them after churning, and are subject to any margin change Google and Apple will make in the coming decades. It is just not sustainable business to give your most strategic asset - the customer relationship - to another entity in another country, that will never even consider dealing with you directly.
On a different note, also respect for Google as the browser Chrome can now caption and translate video and audio speech automatically. This technology is amazing and has great potential for unlocking content from around the world, and doing business in the future.
It’s not good to be under 25 years old in Spain or Italy. Chances are 40% that you are unemployed due to the global pandemic. In this chart you can see the gap in OECD countries between older generations and the (more than 2 billion people) in the Generation Z age born between 1997 and 2009.
They now represent about 30% of the total global population and by 2025 will make up 27% of the workforce.
I love to transform businesses by forging high performance teams, connecting the world of suits to the creative world of sneakers. With these teams I have learnt from our many mistakes and successes, pioneering digital renovations that produced tens of millions in bottom line increases.