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Amazon: The New Advertising Platform - Issue #79

Amazon: The New Advertising Platform - Issue #79
By Xavier van Leeuwe • Issue #79 • View online

Inside Amazon’s pitch to agencies
Inside Amazon’s pitch to agencies
In China retail platforms like Taobao and JD.com are already attracting most of the advertising. Now that Amazon wants a piece of the advertising pie in the West - makes total sense to advertise where the buyers are - here is an interesting look at their pitch to agencies. The e-commerce giant is in the business of selling products to shoppers, not selling inventory to brands – a subtle, yet important difference.
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Top 20 Tech Companies by Revenue Per Employee
Top 20 Tech Companies by Revenue Per Employee
More tech company info. Great chart that shows how much revenue tech companies are making per employee. Apple is number one, followed by Facebook and Alphabet. But who’s next? Verisgin, Visa and Mastercard.
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Yes, data is the new oil. Now bolts and nuts companies like automaker GM want more revenue per employee as well. GM creates a new leadership position to oversee customer, corporate and business data.
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In the mean time John Deere bought a machine learning company. There will be machine learning in everything pretty soon.
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Next gen lawn mowers will have machine learning
Next gen lawn mowers will have machine learning
As Bike-Sharing Brings Out Bad Manners, China Asks, What’s Wrong With Us?
As Bike-Sharing Brings Out Bad Manners, China Asks, What’s Wrong With Us?
Downside of the 16 million shared bicycles in China’s I raved about earlier. Theya re blokcing the sidewalk, people leave them in remote places. So there is a clear dark side to the fierce battle for market share among 70-plus bike share companies backed by a total of more than $1 billion in financing. Chinese ask themselves: what is wrong with us that we are starting to be so impolite. Tech innovation is not always progress I guess.
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Not a shared bike fan
Click on this link to see a video of what is wrong with bike sharing in China.
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Xavier van Leeuwe

I transform businesses by forging high performance teams. I connect the world of suits to the creative world of sneakers, pioneering digital renovations that prosperously produced tens of millions in bottom line increases.

Heading an eight figure operation, I love to pass on beauty. I now nourish independent journalism with sound financials. I start by enhancing leadership at the top, producing more leaders in those teams so we become an organization of giants. This positive flywheel of high performance teams lasts for years. I am proud of having mentored hundreds of individuals on the path to reach their full potential, passing on hard-earned learnings in my own life. Personal attention creates a work environment that enables everyone to participate and thrive. This reduces inequalities, my favorite sustainable development goal.

I have a bias towards action and am driven to discover deeper principles, map new territories and pioneer new ways of working. I have piloted a multitude of projects in sales, data, customer experience, agile teams, service design and lean processes. I enjoy guiding teams in the hundreds in these domains.

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