Last week I reported from Alipay’s Chinese headquarters, signalling an important shift in payment methods. Of course there is Apple Pay and Android Pay, too. Roll out has been slow so far, with Android Pay available in only ten markets, but “soon” also in Brazil, Canada, Russia, Spain and Taiwan. In an online to offline race, Google announced
it tracks shoppers’ activity offline by gathering data from multiple apps, from YouTube to Google Maps, combined with billions of credit-card transaction records. Google has access to about 70% of credit and debit card transactions in the US. This way they can prove that the online ads are prompting people to make purchases, whether they buy online or in a store.
But what makes Alipay unique is that it is a platform for everything, also offline paying (as is WeChat Pay). No need to make connections through different data sources. Alipay is the source of it all. I highly recommend you download the Alipay app and check out all the features yourself.