Are You Really Improving On Soft Topics Like Culture? - Issue #76

Great video on driving better employee experience at Adidas. And opening with a good question. Why do
Are You Really Improving On Soft Topics Like Culture? - Issue #76
By Xavier van Leeuwe • Issue #76 • View online
Great video on driving better employee experience at Adidas. And opening with a good question. Why do we use sophisticated methods to understand what customers want, but not what our employees want? A great consumer experience can only be delivered with a great employee experience, says Stefan Hierl, Director of People Analytics at Adidas - yes People Analytics
It really makes a difference if people want to work for you, he says. In the video (20 minutes) you will learn how adidas is listening and responding to employees as part of a more human conversation.
Adidas is doing away with tired mass emails and forms by setting up short 5 minute pulse check-ins, triggered feedback based on the employee journeys, and smart analysis of open-text feedback.
By measuring soft topics like culture, Adidas learns if they are improving or not.
Also very practicle advice. Do not ask your employees questions if you are not willing to act on it. So take the notorious compensation question. If your employees say that they want more money but you cannot afford it, why ask them in the first place?

Beyond the Survey: Human Feedback at adidas
Beyond the Survey: Human Feedback at adidas
Thanks for sharing Matthijs van de Peppel and Madison at Qualtrics.
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Xavier van Leeuwe

This is a weekly newsletter of what I thought interesting in data, customer experience and news. I work at nrc.nl. See more or subscribe at www.changemediaforgood.com.

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