Meet YouTube’s top creator of this year. As a marketing phenomenon, as a business phenomenon, this guy is amazing.
‘MrBeast’ - real name Jimmy Donaldson - is a 22-year-old Youtuber who’s just launched a hamburger delivery business across the USA, based on a network of third-party dark kitchens.
He spent his life cracking the Youtube Code and now earns millions with it. His breakthrough came in 2017 when he made a video in which he was counting to 100,000. Viewers are attracted to displays of sheer willpower.
Donaldson now generates tens of millions of dollars in advertising sales. He invests almost every dollar back into his content. In recent years, his average cost of making a single video has climbed from $10,000 to $300,000. “Money is a vehicle to do bigger videos and make better content,” he said.
These days, many of his stunts have a philanthropic angle. He has given away money to homeless people, to his subscribers and to people he met on the street. Check out the amazing story (and videos).