On that same note, Terry van den Bemt shared this great article. In every company and in every industry there are customers who don’t add any value to the company.
So every now and then you have to go through your list of customers and ask yourself questions like: Is this one of my dream customers? Do we make enough margin (not revenue)? Do they inspire our employees? Are they helping us to get to the next level?
An effective sales strategies is focusing on your dream customers. Which means you have to refuse a customer every now and then.