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Video Subscriptions Will Double by 2024 - Issue #90

Video Subscriptions Will Double by 2024 - Issue #90
By Xavier van Leeuwe • Issue #90 • View online

A study by Digital TV Research forecasts a major rise of subscription video on demand (SVOD) in Western Europe. This country by country report ($) suggests by 2024, over 131 million SVOD subscriptions are active, doubling the 2018 numbers.
This means 74 percent of Western Europeans has a subscription by then. Disney + is predicted to grow fast and Netflix should remain the largest pan-regional SVOD platform with 55 million paying subscribers expected by 2024 – adding 20 million subscribers.
www.digitaltvresearch.com  •  Share
The Economist Explores Video To Drive Subscriptions
The Economist Explores Video To Drive Subscriptions
The Economist is starting to explore what role video can play in converting prospects into subscribers, as well as how it can improve retention rates. Youtube plays a major role, using end cards to drive traffic tot the own platform. Format reminds of the Weekly by Mew York Times, where we follow the journalists making reports. Video is then, essentially, the new branding of journalism.
digiday.com  •  Share
Toca Boca CEO Björn Jeffery gives a really insightful overview of the market of kids apps. What is celar, in terms of business models, it is hard to make money from kids. The user isn’t your customer. The market overlaps and competes with four major industries, but doesn’t belong to any of them. If you think you are working in a difficult market, click this link and relax!
www.bjornjeffery.com  •  Share
Commenting As A Retention Tool
Commenting seems a sound strategy for reducing churn and encouraging visit frequency of readers. Many examples in the link. The Wall Street Journal for example now restricts commenting to paying members only and tightens the number of articles people can comment on in order to improve quality and frequency of the conversation. They even say this attracts younger people.
digiday.com  •  Share
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Xavier van Leeuwe

I love to transform businesses by forging high performance teams, connecting the world of suits to the creative world of sneakers. With these teams I have learnt from our many mistakes and successes, pioneering digital renovations that produced tens of millions in bottom line increases.

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