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Why News Subscriptions Will Never Scale Like Netflix - Issue #88

Why News Subscriptions Will Never Scale Like Netflix - Issue #88
By Xavier van Leeuwe • Issue #88 • View online

This chart of media consumption in the Netherlands in 2018 shows why we have a hard time beating the numbers of Netflix and Spotify in the news industry. Reading (yellow) is simply a smaller part of media consumption of everyone and especially younger segments. I am sure this is true in other countries as well. So although in the news industry we should go after converting people to digital subscriptions, we have more limits on converting and retaining large pieces of our populations due to less time spent.
We have no other choice, but to venture into audio and video. These purple and blue parts are too large to ignore. Moreover, we must make sure we can secure direct relationships with listeners of podcasts, in stead of having Spotify and Apple reap the benefits. And premium video is a road all publishers must head into, perhaps supported bu text for SEO.
On a funny note that explains all those hours on watching, read this article where farmers binge-watch Netflix in massage chairs as they drive their ploughs (WSJ paywall in link). 
www.mediatijd.nl  •  Share
New print magazine Bild Politik, really?
New print magazine Bild Politik, really?
A new print magazine? On politics? Are they confused at Axel Springer’s Bild? Time will tell. Pay attention to this. The content is divided in three emotions: annoyed, curious and happy. I would love to get my hands on one copy if anyone can send me a Bild Politik, send me a message.
www.inma.org  •  Share
Being a Quartz Member ($100/year) will now be required for access to all of its stories — one more case of a quality publisher finding that advertising revenue isn’t enough to allow a readership without limits. More on paywalls if you are interested. Some nice insights for data teams into how The Economist worked its way to a hard paywall, just showing to paragraphs. No more articles for free. This is a general trend I guess.
www.niemanlab.org  •  Share
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Xavier van Leeuwe

I transform businesses by forging high performance teams. I connect the world of suits to the creative world of sneakers, pioneering digital renovations that prosperously produced tens of millions in bottom line increases.

Heading an eight figure operation, I love to pass on beauty. I now nourish independent journalism with sound financials. I start by enhancing leadership at the top, producing more leaders in those teams so we become an organization of giants. This positive flywheel of high performance teams lasts for years. I am proud of having mentored hundreds of individuals on the path to reach their full potential, passing on hard-earned learnings in my own life. Personal attention creates a work environment that enables everyone to participate and thrive. This reduces inequalities, my favorite sustainable development goal.

I have a bias towards action and am driven to discover deeper principles, map new territories and pioneer new ways of working. I have piloted a multitude of projects in sales, data, customer experience, agile teams, service design and lean processes. I enjoy guiding teams in the hundreds in these domains.

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