If anyone in this newsletter group is doubting that subscriptions are on the rise as a business model, then don’t doubt anymore. I told you about a private jet subscription
a couple of months ago. Last week GM announced Book by Cadillac, a luxury car subscription service. For $1,500 a month, members can switch between vehicles without a long-term commitment.
In the mean time, the (free) business news site Quartz is getting ready to launch a subscription business that specialized in research on artificial intelligence.