Xavier's Newsletter - Issue No 11 - I´ve Seen The Future Of Media, And It’s In China

Hi, thank you for filling out my survey last week. A vast majority of you wanted a weekly newsletter
Xavier's Newsletter - Issue No 11 - I´ve Seen The Future Of Media, And It’s In China
By Xavier van Leeuwe • Issue #11 • View online
Hi, thank you for filling out my survey last week. A vast majority of you wanted a weekly newsletter (not monthly) and were very satisfied - to my relief. Data and customer experience are by far the most relevant subjects for you. You would like the newsletter to contain less items, but want more of my take on the subject. So here’s my new and improved weekly newsletter with less items, and more of my own view on the subject. The survey is still open for feedback. Click here.

I Have Seen The Future Of Media, And It’s In China
Chinese companies have an image problem in the West. We think they are copycats. But they innovate in their own way and there is so much to learn.
Better Engagement For Media On WeChat
How To Really Connect To Your Users
Customer Experience
Customers are loyal to the experience, not so much the brand. It’s how you sell, not what you sell, that will set you apart from the competition.
Data
Valuable Lessons From BuzzFeed's Data Chief
Tying Audience Data To Newsroom Goals
Ad Blocking
The ad blocking conversation is here and you cannot opt out.
Let´s start with dependency. It may be better to be as independent of ads as possbile. Interesting to note that beforementioned WeChat relies mostly on transactions and just 5% is advertising, where Facebook relies for 95% on ads that can be blocked. 
About ad blocking. I wrote on different strategies two newsletters ago. Here is a new strategy in Germany: outright banning of ad blockers.
Mobile Operator Blocks Ads at Network Level
The New York Times CEO: 'Ad Blocking Is Like Stealing'
The Ad Blocking Wars
Final thought
Did you enjoy this issue?
Xavier van Leeuwe

This is a weekly newsletter of what I thought interesting in data, customer experience and news. I work at nrc.nl. See more or subscribe at www.changemediaforgood.com.

Carefully curated by Xavier van Leeuwe with Revue. If you were forwarded this newsletter and you like it, you can subscribe here. If you don't want these updates anymore, please unsubscribe here.