I am gonig back and forth on virtual reality. First I think it’s a big hype. Then someone tells me this will be huge when you can shop by walking through a virtual store. Great!
Or maybe not. This - by the way sponsored - article is critical about the impact of VR on retail. “A lot of these digital technologies can be hugely expensive,…, and if it’s not going to increase sales but only ‘build the brand,’ it’s not going to scale.”