In a study tour of incumbent media companies in London, INMA found some interesting stuff. One of them is that data is no longer an afterthought at the Financial Times. They moved a data analyst from its data department to its audience engagement team one year ago. Impressive to see how FT moves people across silos.
In my work as a business person in a media company I have always met and still meet loads of resistance for cooperation - even hostility from editors. But I believe so deeply in the power of customer experience thinking, and that it only works beyond silos, that I keep reaching out. I guess I like a challenge. And I find that, when I overcome my insecurity by not mulling over what they think of me, what insult they will throw at my team, when I stop thinking about what dissapointment the interaction will bring this time, when I throw that out of the window, the hostility can actually eb away. I used to worry whether they would accept my view of things. Now I try to have no expectations, stop worrying they will share my view - or anything for that matter - and I am able to enjoy whatever the interaction brings me.
I guess my point is that change works best if you have no expectations. You have to truly find each other and embrace each others light and dark sides. What seemed to be an inflexible editor clinging onto the security of past patterns, was just someone mirroring my own insecurity and my own forthcoming inflexible attitude. Change starts by changing yourself. I may not be fully there yet, but most certainly getting there.