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Xavier's Newsletter No. 3

Happy new year to you all! 
Xavier's Newsletter No. 3
By Xavier van Leeuwe • Issue #3 • View online
Happy new year to you all! 

Cool Ad Blocker That Actually Pays For Journalism
There is a new kid on the block(er). A refreshing idea that could compete with @Blendle. The engineers building Optimal.com make it possible to pay publishers to NOT show you ads. Because founder Rob Leathern want journalists and other creators of content to get paid. Join the waiting list as a consumer to find out what these engineers are up to. 
If you´re a publisher, Optimal.com will provide you with a free analytics tool that measures how many users are blocking ads across browsers, devices, locations and specific pages on your site.
Although I wonder whether normal consumers are actually willing to pay for this, I think it is a great initiative. Wouldn’t it be great if we had guilt-free ad blocking. We have a faster mobile experience and pay the journalists.
FreeWall Hits Middle Ground Between Free And Paywall
Ziff Davis, publisher of PC Mag, IGN and AskMen, is implementing FreeWall, an advertising platform where readers watch an advertisement or answer a question in order to continue reading.  If you enjoy watching ads in the middle of an article or answering a question to access content, this story is for you!
Perfect Pitch
If you have to land a pitch, here are the only 10 slides you ever need in one graphic.
Marketers vs Creatives
Are marketers and creatives working together as well as they could? Visual.ly talked to 789 marketers and creatives to see what’s getting in the way of producing outstanding content. Download the ‘free’ report here (email address in return). Or avoid the signup and download here.
There is some practical advise how creatives and commercial folk can improve their communication. Better briefs, better kickoffs, better feedback.
Give 'm What They Want
Nice graphic that explains the use of data in improving customer experience. Link.
Keep on sending me that feedback and thanks for sharing this newsletter with friends and colleagues (just hit the share button).
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Xavier van Leeuwe

This is a weekly newsletter of what I thought interesting in data, customer experience and news. I work at nrc.nl. See more or subscribe at www.changemediaforgood.com.

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