Paywalls are all the same around the word. Not so for the French news organisation Libération. They have launched what they call, a loyalty-based paywall, counting visits rather than articles. This filters out only the highly engaged and allows for hassle free sessions for your users. Pretty brilliant stuff. Libération gets 100 new subscribers a month from its paywall, 0.1 percent of the loyal readers hitting the wall. I have to admit these volumes are no different from what I hear about paywalls from all over the world. But I believe the customer experience could be so much better.
Why do FT, WSJ and NYT have higher subscription numbers then, you could say. I think that is due to their unique market position. They started off with an initally lower number of subscribers because of more single copy sales than publishers ´subscription-dominated countries’ like Germany and the Netherlands. Their countries are so large, you cannot print and distribute paper so digital makes more sense. And they have global relevance. Thanks for sharing @depeweg.